Sabtu, 28 Juni 2008

Using Viral E-Books Effectively by Guido Nussbaum

Would you like to see your website visitors increased to a massive extent? Believe it or not, you can do this with a simple technique that uses an e-book and a little bit of good content. It is something that has been used for many years to consistently pull in traffic to a website and to keep coming in for a very long time. How exactly can you use an e-book in order to generate traffic? Many people think that you need to generate traffic in order to sell e-books but you can actually use them to your benefit in a different way.

The way that you would do this is through a method that is known as viral marketing. Just as a virus spreads from person to person, viral marketing spreads in much the same way. It really all comes down to being able to write an e-book that people are interested in to the point where they will spread the information and gladly pass it on, even without you asking them to do so. There are several ways for you to be able to do this but some of the most popular are by creating controversy or using something that is humorous.

Controversy is typically an easy thing for you to generate as people are always interested in different viewpoints, even if they disagree with them. A good example of this is some of the newscasters that you see on CNN. My father watches these programs on a regular basis and at times he simply hates the individuals that are on the programs. Just because he hates them, doesn't mean that he doesn't watch them. As a matter of fact, he will sit there and watch them just for the simple fact that he doesn't like them. You can create a similar type of controversy in an e-book and people will pass it on because they disagree with it.

If you are able to use humor in your e-book you may also be able to get people to pass it along. This can be a little bit more difficult than creating controversy and does not necessarily fit in with every niche. If your niche lends itself to humorous tales, however, you may be able to use this to your benefit by creating a viral e-book.

The best way for you to get the ball rolling with your e-book is to send it out to as many people as possible and ask them to pass it along. You would be surprised with how much this can get going if you send it out to 50 people that are interested in what you have to say and know people that are also interested in the same thing. The beauty of viral e-book marketing is the fact that once it gets rolling, you can begin working on another area, confident that this will continue to bring in traffic for a long time to come

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