The way that you would do this is through a method that is known as viral marketing. Just as a virus spreads from person to person, viral marketing spreads in much the same way. It really all comes down to being able to write an e-book that people are interested in to the point where they will spread the information and gladly pass it on, even without you asking them to do so. There are several ways for you to be able to do this but some of the most popular are by creating controversy or using something that is humorous.
Controversy is typically an easy thing for you to generate as people are always interested in different viewpoints, even if they disagree with them. A good example of this is some of the newscasters that you see on CNN. My father watches these programs on a regular basis and at times he simply hates the individuals that are on the programs. Just because he hates them, doesn't mean that he doesn't watch them. As a matter of fact, he will sit there and watch them just for the simple fact that he doesn't like them. You can create a similar type of controversy in an e-book and people will pass it on because they disagree with it.
If you are able to use humor in your e-book you may also be able to get people to pass it along. This can be a little bit more difficult than creating controversy and does not necessarily fit in with every niche. If your niche lends itself to humorous tales, however, you may be able to use this to your benefit by creating a viral e-book.
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